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Audience          

The audience that Disney.com reaches out to is indeed varied. In fact, I can very safely say that it caters to a multitude of people out there! From children (kid's zone), to families (Family.com) and even corporate people (business information, Disney careers etc), any visitor who has heard about Disney or is interested in Disney (as I was) would be attracted to this site. The likelihood that the viewer will come back time and again is quite certain. 

There is also no need for the viewer to have comprehensive knowledge of the World Wide Web in using this site as the features are user friendly, although I did notice that one has to leave the cursor on the 'tabs' for a while before being able to click on it to get linked to the related pages/sites.

 

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